ARE WE GOING TO FREEZE?

OMG it's freezing in Korea!!

Are you guys all ready for the winter?!

More severe and earlier winter is kind of an hot issue in Korea these days and Goose down brands such as Moncler, Canada Goose and Moose Knuckles are at their peak in terms of sales volume and popularity. 

FW13 Moncler Gamme Rouge Collection by Giambattista Valli

images from Moncler.com

As you might all know, I will have to say Moncler is the the No.1 padded goose down brand in Korea in its volume and awareness. And to attain its glory, numerous brands are flooding in since Autumn. 

To be totally honest, it's kind of a blue ocean for the luxury goose down market especially in Korea. Due to this, many new expensive padding brands are introduced and without a pre-thinking of what you really want to buy, it is certain to struggle in such a overflowing styles. 

Then how can we best prepared for the unprecedently freezing winter in option of madness?

Here are some tips,

1. Don't forget the main reason you are buying the goose down padding ; you want to get through a cold winter. If your chosen padding does not provide you the main function, it is most certain that you will look for another one that does. 

2. Look for the one that covers up your neck. For the sake of being stylish, you can give up the length cause we all know shorter jacket makes our silhouette slim. However even with a short paddings you can feel much warmer if your neck is wrapped up. It's is said that your sensory temperature goes up average of +2℃ if your neck is covered. If cannot find any neck covering style, let's at least style it with a thick scarf. 

3. Paddings also can be stylish. Previously, padding was only thought as functional item to provide its warmth. However, this perspective has been changed for a long time Europe and also now in Korea. There are so many stylish paddings that you can be fascinate by and show one's individuality. Choose the one with the design that will never get old for you.

Which do you prefer? Casual or Classic? 

All images from Net-a-porter and Moncler.com

                   LEFT                                                                           RIGHT                                      

MONCLER, Ornament embroidery goose down            DKNY, Metallic shell padded coat                            

    DIANE VON FURSTENBERG, Zona quilted satin coat     PYRENEX, Pink reversible down coat                            

    BURBERRY LONDON, Quilted shell coat                       CANADA GOOSE, Chilliwack coyote-trimmed down coat

4. If you happen to be the person who hates bulky styles, layering ultra light goose down under your coat can be one option. One great advantage coming from this is that it can be styled under your favorite coat (whatever design it has) and you can still feel the warmth of padding. For this case, goose down doesn't always have to be luxurious one. The ones from Uniqlo can also do its role perfectly.

Images from Uniqlo.com

Hope you all enjoyed my post and have a very warm Winter <3

Love, Victoria